SEO that helps the right customers find your small business.

I help small businesses improve visibility in Google and AI search so more of the right customers discover, trust and contact you.

How can SEO help your small business grow?

Many small businesses know they want to invest in SEO, AEO, GEO because they want more customers to find them online, but aren’t sure where to start or what will actually make a difference. It can be hard to tell what matters, what doesn’t, and how to spend time and budget wisely. Here are some common SEO challenges that I can help small businesses solve:

Your site isn’t showing up when customers search.

Your website/services don’t appear consistently in Google results for relevant searches.

Your competitors are more visible in search.

Other businesses seem to show up more often in Google and LLMs like ChatGPT, and your unsure why.

Limited time & budget to focus on SEO.

You need a practical plan that will work with your resources and doesn’t require constant oversight.

Website traffic isn’t turning into inquiries.

Potential customers who are visiting your site aren’t contacting you and you’re unsure why.

Not sure which keywords matter.

It’s unclear what potential customers are actually searching for and what rankings have the most value.

You’re not sure where to start.

SEO can feel overwhelming, and it’s unclear how to get started and which actions will actually make a difference.

Is investing in SEO or online marking worth it for a small business?

Yes! My SEO services are designed for small businesses that want to create additional opportunities for new customers to discover their business online. Many businesses grow through referrals and relationships. Improving search visibility can help support that growth by making it easier for potential customers to find you when they are researching options. If people can’t find your business online, they may not know you exist, and if your competitors are visible, it’s important that you are too.
SEO services are often a good fit for businesses such as:

  • Local businesses and agencies
  • Legal, professional and financial services
  • Specialized B2B small businesses
  • Health and wellness providers
  • Home service providers
  • Local contractors
  • Interior designers and home-related services
  • Consultants and small agencies
  • Education, enrichment and youth programs
  • Specialty service providers

Potential business benefits:

  • More of the right customers finding your business
  • More consistent inquiries over time
  • Stronger visibility when people search for your services
  • Increased awareness of your business with potential customers
  • Greater trust and credibility with customers
  • Stronger online presence that supports long term growth
  • Additional opportunities for growth outside of existing network
  • Clearer direction on what improvements are worth making
GET IN TOUCH

What small business and local SEO includes

Improving search visibility usually involves understanding how your business currently appears online, identifying opportunities for improvement, better understanding your competitors and focusing on practical changes that can help more of the right customers find you.

Getting the right tools set up

Setting up tools that help track how customers find your business and how your website is performing, such as Google Analytics, Google Search Console, and your Google Business Profile.

Building a clear plan for improvement

Creating a simple, prioritized plan that outlines what to focus on next based on your goals, priorities, timeline, and budget.

Learning from competitors

Reviewing how similar businesses and competitors appear online to understand their strengths and weaknesses, and to identify opportunities to better compete.

Understanding how customers search for services like yours.

Looking at how people search for similar businesses to better understand demand, how customers discover options, and how they evaluate and choose between providers.

Understanding what is working and where there is opportunity.

Reviewing how your website currently performs to identify what is working, what may be limiting visibility, and where there is the most opportunity to improve. This incudes addressing behind-the-scenes issues that can affect how easily search engines understand your site, which can affect how easily your business is found online.

Improving how your services are presented online

Making your website clearer so potential customers can easily find the information they are looking for, understand what you offer, who you are, and how to contact you.

What will working together look like?

Improving search visibility usually involves understanding how your business currently appears online, identifying opportunities for improvement, better understanding your competitors and focusing on practical changes that can help more of the right customers find you. You don’t need to know anything about SEO to get started — the goal is to make this process clear and manageable.

1

Step 1: Initial Conversation

We start with a conversation about your business, your goals, your audience and any challenges you’re currently facing. This helps identify where search visibility may support growth.

2

Step 2: Review

Evaluate how your business currently appears online and identify opportunities for improvement.


3

Step 3: Build a Plan and Identify Priorities

Develop a simple, prioritized plan based on your goals and what will have the most impact.


4

Step 4: Implementation

Improvements may include updating content, improving how services are described, addressing technical issues affecting visibility, and strengthening how your business appears in search results. I can either provide guidance for implementation or support implementation directly.

5

Step 5: Measuring Success

Review changes in visibility, website activity, and inquiries to understand what is improving and where there may be additional opportunities.

6

Step 6: Ongoing Refinement

Search visibility typically improves over time. We continue refining and adjusting based on results, business priorities, and new opportunities that emerge.

What will SEO cost my small business?

Pricing varies based on the size of your website, your goals, and how much support is needed. A discovery project is typically the best starting point for businesses that want clarity before making a larger investment. Unlike many agencies, this approach does not require long-term contracts or large monthly retainers. The goal is to help you understand whether SEO is likely to be valuable for your business before committing significant time or budget. You don’t need to commit to ongoing work to get value.

Option 1: Getting started & Discovery Project

One time flat fee

This provides a clear understanding of what may be worth pursuing before committing to ongoing work. You’ll receive practical recommendations and prioritized next steps that you can choose to implement independently or with support. The goal is to help you understand whether SEO is likely to be valuable for your business before committing significant time or budget. Many small businesses are unsure what SEO typically costs or whether it requires a long-term commitment. My approach is designed to provide clarity first, so you can make informed decisions about what level of investment makes sense

In this phase you’ll gain clarity on:

  • How your business currently appears online
  • How to set up and use tools and metrics to view/track site performance
  • How customers search for services like yours
  • What competitors are doing
  • What opportunities may exist to improve visibility
  • What level of effort is likely to have meaningful impact
Start with discovery
Option 2: Implementation & Ongoing Support Monthly fee

If the discovery phase identifies meaningful opportunities, I can determine what level of support will be most helpful.
Some businesses prefer guidance they can implement themselves on their own schedule, while others prefer continual hands-on support for making updates to their website, online presence or content strategy. There is flexibility depending on your goals, timeline and budget. There is no requirement for long-term contracts or ongoing commitments. The goal is to help you move forward with clarity and confidence, at a level that makes sense for your business.

In this phase we will focus on:

  • Improving website content and service pages
  • Making updates that will make your business easier to find online
  • Refining how your business appears in search results
  • Addressing issues that may be limiting visibility
  • Continuing to build visibility, authority, customer trust and brand recognition over time
Discuss next steps

Are you curious yet what opportunities exist for your business?

A short conversation can help clarify whether improving search visibility could support your goals, what opportunities may exist, and what level of effort makes sense for your business. No pressure; no commitment — just a practical starting point.

get in touch

MORE questions? Let’s start here with some answers.

No! Many small business owners know they want more people to find them online, but aren’t sure what that involves or where to start. Part of my role is helping you understand what matters most and what is likely to have the most impact for your business.

Often, yes. Many businesses grow through referrals and relationships. Improving search visibility can create additional opportunities for new customers to discover your business when they are researching options or comparing providers.

Improving visibility typically takes time, but small improvements can start making a difference earlier. The goal is to focus on changes that create steady progress over time, rather than quick fixes that don’t last.

Not necessarily. In many cases, improvements can be made to your existing website. If larger changes would be helpful, we can talk through options and prioritize what makes the most sense.

That’s very common. We can review what has already been done to identify what may still be valuable and where additional opportunities may exist.

It depends on your goals, priorities and existing structure, but SEO does not have to start with a large monthly commitment. Many businesses begin with a smaller discovery project to understand what opportunities exist before deciding whether to continue. This approach allows you to get clarity before making a larger investment, and there is no obligation to move into ongoing work.

A short conversation can usually clarify whether improving search visibility makes sense for your goals, timeline, and budget. If it’s not the right fit, I’ll tell you.

Many business owners are busy running their business. I can either provide clear guidance for you or your team to implement, or support implementation directly, depending on what is most helpful.